Outdoor Advertising industry in India has taken a significantly different shape. It’s because no other media of advertisement is so focussed , target specific, repeated and continuous as outdoor advertisement.
This powerful medium offers 24 hours exposure, 7 days a week, 52 weeks a year. You don’t turn it on and you can’t turn it off. You can’t change the channel and you can’t turn the page. Outdoor advertisement forces the spectators to view it through its continuous, persuasive, influential and boastful presence in the middle of everyone’s day.
Outdoor campaigns are cost effective, selective and target oriented. You can pinpoint your product users and accordingly can make your plan focussed and market specific.
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